What actually transpired is that Apple would do nothing at all. Over the last ten years, people have speculated about how might change the base iCloud storage over time, such as adding extra gigabytes with new Apple device purchases, or simply increasing the base storage in line with base iPhone SKU storage increases. Nowadays, of course, 5 GB free is barely enough to hold a user’s pictures and video taken on a single trip. Other ad-supported services like Google included much bigger storage buckets at no cost, some even offering ‘unlimited’ storage deals (that would later turn out to be unsustainable). ![]() In contrast to MobileMe, Apple’s announcement that it would start giving away 5 GB for free was a big deal at the time, for Apple users at least. ICloud has come a long way since its iOS 5 launch but one thing that has hilariously stayed the same: the free tier of iCloud has remained at 5 GB …īefore iCloud, Apple’s cloud offering was MobileMe which was only available as a paid service, at $99 per year for 20 GB storage (up to 40 GB additional storage could be purchased on top). Apple wanted to shake off the embarrassment that was MobileMe and set itself up for the future, where customers would host all of their data in the cloud. In June 2011, Steve Jobs would make one of his final public appearances to unveil iCloud at that year’s WWDC, Apple’s new strategy for back up and sync of its entire device ecosystem.
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